Holiday Of Love
As published in the Houghton Lake Resorter Newspaper
Mary Anne Whitchurch Tuck
“Musings Of A Homemaker”
February is the month of sweethearts and historical birthdays. Gifts and cards of caring are abundantly given and received.
Red is the color of this holiday of love, representing the warmth and caring which doesn’t end with the passing of time or the graying of crowns. From grade school parties to a valentine for teacher, the bloom of romance or the joy of marriage, an annual pledge of sentimental thoughts produces moments of love and friendship.
From a commercial standpoint, the greeting card industry prospers from every holiday. But, talk to a Hallmark store owner and they will tell you Valentine’s Day is the best card selling season of the year.
Some holidays have been long standing. Others have been more recently incorporated into our lives.
The card purchasing public sends a card of congratulations for many celebrations. From birth to graduation, weddings to anniversaries, operations to get well, there is a card suitable for every occasion.
Are your friends leaving town or have they just arrived? Have they recently purchased a new home or remodeled one which they already own? Good wishes from you can be found in the card shop in just the language you wish to use.
Mother’s Day, Father’s Day, Christmas and the New Year rate high on the holiday card list. But as the years go by, St. Valentine’s Day remains the sentimental favorite. Send a card or a gift; the affectionate gesture is always thoughtful and pleasantly received.
To Mom and Dad, friend and lover, children and neighbors…
Happy Valentine’s Day 1963!
* * * * * *
The thoughts above were penned in 1963, when I had been offered to write a weekly column in the local paper.
I was a twenty-eight year old, stay at home Mom with three little kids; the youngest was one year old.
That made me much closer to Valentine’s Day grade school parties than to browsing through a Hallmark shop to find the perfect card to send to family and friends.
As often happens in life, my future was unknown. I couldn’t have imagined that twenty-two years later, at the age of fifty, I would become the owner and operator of
Mary Anne’s Hallmark Shoppe.
For fourteen years I observed first-hand my caring customers who took very seriously, the choosing of the perfect card; with just the right sentiments for their celebrations of
love and caring.
Valentine’s Day truly is the most heartfelt “card-sending” day of all the many holidays during the year.
My most intensely involved customer was the gentleman buying a card for his wife or sweetheart. No amount of time spent was too much, when choosing that card with the special message of love to celebrate…
“THE HOLIDAY OF LOVE”